Building an internal tool so the marketing team never had to wait on me again
I designed Sorbet's brand system — then became the bottleneck every time someone needed a post. So I built Sorbet Studio: pick a template, fill in the content, export. Anyone on the team can make on-brand posts in minutes.
My Role
Designer + Developer
Company
Sorbet
Type
Internal Tool
Stack
React + TypeScript
The Problem
I built the brand, then became the bottleneck
I'd created Sorbet's brand foundation — colours, typography, layout rules, the whole system. But every time marketing needed a social post, a hiring graphic, or an event banner, it came back to me. I was the only one who could produce on-brand assets, and that doesn't scale. The team was waiting on me for things that shouldn't need a designer in the loop.
The Solution
A template tool anyone on the team could use
I mapped our content into pillars — product, events, hiring, social proof, video thumbnails — and built a dedicated template for each. The tool lets you pick a pillar, choose a template, drop in your content, and export a ready-to-post image. Single slides or carousels.
No design skills needed. No back-and-forth. The brand stays consistent because the templates enforce it — fonts, colours, spacing, logo placement are all locked in.
Content Pillars
Product
Feature announcements, app screenshots, payout and account visuals
Events
Webinar banners with speaker photos, dates, and branded backgrounds
Social Proof
Testimonial cards with photo frames, quotes, and name/role attribution
Hiring
Job posting graphics with role title and branded layout
Thumbnails
Video thumbnail templates for YouTube and social content
Carousel
Multi-slide posts with consistent styling across every frame
Outcome
Marketing stopped waiting. I stopped being a bottleneck.
The team went from depending on me for every post to publishing independently. Brand consistency stayed intact because the system enforced it — not because I was reviewing every asset. I got my time back, and the content pipeline got faster.
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