[04] Sorbet Studio
Building an internal tool so the marketing team never had to wait on me again
I designed Sorbet's brand system, then became the bottleneck every time someone needed a post. So I built Sorbet Studio: pick a template, fill in the content, export. Anyone on the team can make on-brand posts in minutes.
(01) The problem
I built the brand, then became the bottleneck
I'd created Sorbet's brand foundation: colours, typography, layout rules, the whole system. But every time marketing needed a social post, a hiring graphic, or an event banner, it came back to me. I was the only one who could produce on-brand assets, and that doesn't scale. The team was waiting on me for things that shouldn't need a designer in the loop.
(02) The solution
A template tool anyone on the team could use
I mapped our content into pillars (product, events, hiring, social proof, video thumbnails) and built a dedicated template for each. The tool lets you pick a pillar, choose a template, drop in your content, and export a ready-to-post image. Single slides or carousels.
No design skills needed. No back-and-forth. The brand stays consistent because the templates enforce it: fonts, colours, spacing and logo placement are all locked in.
Content pillars
- 01ProductFeature announcements, app screenshots, payout and account visuals
- 02EventsWebinar banners with speaker photos, dates, and branded backgrounds
- 03Social proofTestimonial cards with photo frames, quotes, and name/role attribution
- 04HiringJob posting graphics with role title and branded layout
- 05ThumbnailsVideo thumbnail templates for YouTube and social content
- 06CarouselMulti-slide posts with consistent styling across every frame
(03) Outcome
Marketing stopped waiting. I stopped being a bottleneck.
The team went from depending on me for every post to publishing independently. Brand consistency stayed intact because the system enforced it, not because I was reviewing every asset. I got my time back, and the content pipeline got faster.
