A Stablecoin Neobank for Fast, Borderless Transfers

Easy is a neobank designed around USDC that allows users to deposit, hold, and send money globally without relying on banks.

Roles

Product strategy User research Product design

Product strategy

User research

Product design

Product strategy, User research , Product design

The team

1 × product manager

1 × product designer

Year

Year

2025

2025

Problem Statement

Sending money across borders is slow, expensive, and filled with hidden fees. Families lose value with every transfer, and millions remain excluded from traditional banking.

Solution

Easy is a stablecoin neobank that lets people deposit, hold, and send USDC anywhere in the world. It feels familiar like a bank but is faster and cheaper because it runs on crypto rails. The design is simple and transparent — balances are clear, fees are shown upfront, and every payment has an instant confirmation. The goal was to make sending money as easy and reliable as sending a text

My process

To ground the experience, I designed around a primary persona: Amina, a 24-year-old student in the UK who sends money home monthly. Amina is frustrated by hidden costs and delays and needs a transparent, reliable way to support her family. Her goal is simple: a safe, fast, and low-cost remittance service.

User Flow

“The user journey was a four-step mobile flow: onboarding, funding the wallet, sending money, and receiving money. Onboarding worked like a normal neobank with KYC, so it felt familiar. The homepage showed the user’s USDC balance. Sending only required the recipient’s account from anywhere in the world. Receiving was simple too — users could get funds directly into their Easy wallet or withdraw to a connected bank card. Every transaction ended with an instant confirmation screen

Outcome

Easy shows how stablecoins can make remittances fast, affordable, and trustworthy. Adoption isn’t just about lower costs and speed — people also need clarity and confidence. By making cross-border payments seamless and transparent, Easy proves that stablecoin neobanks can give more people access to financial services.

Style Guide

Onboarding

KYC

Receive flow

Send flow

Learnings

Easy shows how stablecoins can make remittances fast, affordable, and trustworthy. Adoption isn’t just about lower costs and speed — people also need clarity and confidence. By making cross-border payments seamless and transparent, Easy proves that stablecoin neobanks can give more people access to financial services.

Go to next case study

chidozieuzoechi10@gmail .com

Reach out to me on

chidozieuzoechi10@gmail .com

Reach out to me on